Marketing Campaign - Poster

Another part of our trailer we were told to create a film poster for our marketing campaign in order to market our movie and raise awareness for our upcoming movie. In order to create the poster we had to go through the same stages of what how we created the magazine cover, first of all we had flat plan our idea, this flat plan includes information such as the picture that we were going to use, the information that we are going to include on it (in this case the stars that are starring in the movie and production company).

Using Adobe Photoshop, me and my group uploaded the picture that we wanted to use and started editing it according to what we decided in the flat plan. First of all just like on the magazine cover we got the image and adjusted the brightness to a low level to give the picture less light, and give the picture a dark scenery which will give the basic look of a horror poster with the dark shades of colours. We then immediately started editing the image, just like on the magazine we adjusted the hue/saturation to give the picture two colours as it reflects to our actual trailer which has only a few colours in the setting as it’s in an isolated area. We also added a blur to some the background of the poster as it has an effect of that what’s going on around you isn’t always noticeable, this relates to a main theme of our movie as April doesn’t know that a psychopath lives next door to her and that he is out there to get his revenge.

We then created our title to go on the poster, to do this we didn’t use Adobe Photoshop as there aren’t many selections of fonts so instead we used a external site to create our font as they have a huge database full of different types of fonts which can be downloaded and used with Photoshop to create the title wanted with the selected downloaded font and then edited.

After doing the font we repeated the same stage for all the rest of the information on the page such as release date, production details, stars information, and the tagline.

This poster will allow the film to be marketed to the public by raising awareness of the film is to come, to market the movie to as many people as possible.

- Flat Plan -

Here above you can see the origional flat plan we did for our poster, we changed the poster completely as we decided of a better image framing which will be more effective to our movie.