Research & Planning - Film Publicity

A publicity stunt is another form of advertising a film/star, etc, in order for the public to have notice about the film being publicized. Publicity stunt is another form of advertising rather than the usual posters, interviews, etc. Example of this could be an Inflatable Arnold Schwarzenegger in Leister Square.

The location where publicity stunt will appear are in general places where there are huge volumes of the public, such as busy locations, on general media, where an expected visit is being made by star of related film, e.g. If Arnold Schwarzenegger came to watch the release of his film Terminator in cinema a publicity stunt will be found. A typical stunt is typical ways of advertising a movie in order to get publicity such as posters, celebrity interviews, which persuade you to go and watch a film at your nearest cinema. Publicity stunts are hyped up as they are different forms of publicizing a movie in order to persuade audiences to go and watch it rather than typical stunts.

Merchandising allows to create an identification with the theme of the film or the key marketing directions. They are known as ‘nifty bribes’ that companies use for competition to promote the latest blockbuster. They use this method to make the brand identity to stand out as much as possible.

A blockbuster movie denotes a very popular and successful production. An example of a blockbuster movie is Batman: The Dark Knight this is the biggest blockbuster of 2008 with it being one of the biggest selling movies on cinemas. Film companies will benefit from the success of a blockbuster as the director and stars will have more recognition, so next film a consumer watches could be because of the success of the directors/stars last film. But the biggest benefit is from the profits they make from blockbusters could exceed more than 50% at what other films can make from profits.

Taglines are very important in selling a movie as they outline the genre of the movie and its outlines what the movie is about in a very short line in the form of a tag. For example the movie ‘Halloween’ has the tagline ‘The trick is to stay alive’ this tagline indicates to us that it’s a horror, and there will be a lot of blood and gore. The tagline is a driven point to audiences going to watch a movie.