Research & Planning - Trailer Analysis

The Goods
• We see the name of the film at the end of the trailer this is because it shows the clips of the film and leaves the names till last as it usually has the release date with it.
• We are told who is starring in the film as it might decide people to watch the movie or not as some people watch the film because of who stars in it.
• We see the best comedy clips of the film, which highlight to the audience it’s going to be comical movie throughout, this clearly indicate the specific audience that who is going to watch the movie.
• The music in the trailer is symphony orchestra which senses seriousness in the film, shows the characters intentions are serious and not a joke, with the mix of comedy, this could be seen as a convention of comedy movies.
• The voiceover has a deep and serious voice, this could be because of the theme of the movie and the intentions of the characters, which shows the movie is a comedy but the actions that are dealt with are serious.
• The trailer show 5 seconds maximum snippets of the best funny bits of the film with the main characters, this is what attracts the viewers to go and see the movie, this doesn’t give away the story line but it allows viewers to have an slight understanding of what the film is about.
• The information that we are given in the last frame of the trailer is the release date in the middle of the frame in white bold writing this is a clear indication of a convention of a trailer. Also on the bottom of the screen we can see other information that can will relates to the film and publicity campaign, under the release date there is the main website to the movie. Other information included in the last frame is the restrictions to the movie where it points out what type of language and imagery there is to point out what audience are restricted to go and watch the movie.
• Trailer is more effective in me wanting to go and see the movie because it allows moving image to be shown in order to get the intentions across and also allows me to see if it’s a movie I would like to go and see by watching small snippets that are put together from the movie.
http://www.apple.com/trailers/paramount_vantage/thegoods/

The Final Destination
• We are told the name of the film at the end of the trailer, this is because it points out a trailer’s conventions and it is together with the release date.
• The trailer doesn’t say who is starring in the movie this could be due to the actors are new and there isn’t a star system to point out to the audience the specific actors playing the roles in the movie.
• The actions we see in the film are crashes, burning fire, death, shattered action such as glass breaking, etc.
• The music gives us a clue to this trailer being about life and death, this is with the fast pace of the racing cars zooming past, the sharp sounds and the fast drum beats in the music connotes panic and death.
• The is no voiceover in the trailer this is because there are previous sequels of the movie so the movie doesn’t need introducing once again, the dialogue on the trailer outlines the storyline the film this effect gives us a sense of realism.
• The speed of the trailer is fast snippets of the best bits of the movie; this is to only get viewer attentions. Fast pace clips allows viewers to be stuck to their seats as it shows clips from different scenes of the film, whereas from the film they seem longer clips. The clips on the trailer aren’t the same all the way through the film as shorter clips are part of the film, whereas where in the trailer there is dialogue the clips seem to be longer.
• The name of the film and the release date are given in the end of the trailer as well as the films website for the publicity campaign, and the production company that produced the film.
• Trailer is more effective in making me wanting to go and see the movie because it shows small snippets of the film and the combination of imagery and sound is more effective and grabs my attention more.
http://www.apple.com/trailers/newline/thefinaldestination/

Terminator 4
• We are told the name of the film at the end of the trailer; this is because it points out a trailer’s conventions and it indicates together with the release time but doesn’t give a specific date.
• We are told who is starring in the film after we see each of the actors on the screen for the first time, they have done this to show that these are really popular actors and they are in this movie whereas they haven’t been in the last 3 Terminator movies.
• The action we see from the film in the teaser trailer is machinery’s attacking, explosions, and escapes, the actions is shown through the future and as action as they screen is fuzzy to connote that this isn’t the present time, also the fuzziness could connote the final Terminator movie as its fuzzy which shows that the Terminator is terminated.
• The music in the background are dramatic drums this gives us an indication to that this movie is going to be a action adventure based movie, as the drum are loud and carried on repeatedly near the end of the trailer and fades out the fade could connote the end.
• The voiceover of this trailer is the main character himself telling the audience his journey with the terminator, this creates a sense of his journey and realism as he himself is telling the story.
• The speed of the clips in this case really quick in the trailer as there is a lot of action so the fast clips make this more effective with the action of escapes, explosions, and adventure.
• The information we are given in the very last frame of the film is the release time as a specific date isn’t given, and the marketing campaign website which is the films website.
• Trailer is more effective in me wanting to go and see the movie because it allows moving image to be shown in order to get the story of what the movies is about and it also indicated in this case that this could be the last Terminator movie as near the end it says ‘THE END BEGIN’S’ whereas the poster wouldn’t have pointed that out to me.
http://www.apple.com/trailers/wb/terminatorsalvation/large.html


Here I have learnt something which I didn’t realise before about the difference between a trailer and a teaser trailer, which is that trailers come out when the date of the release is nearby and always has the specific date of when the film is to be released whereas a teaser trailer is released more well before the film is planned to be released sometimes even a year or over. I have also learnt that in teaser trailers the footage that gets released isn’t actually part of the film. An example of this which I have seen is Spiderman 3.
http://www.youtube.com/watch?v=9-r7qymfa0Q