First of all I researched both theatrical and teaser trailers in order to have an understanding of the conventions of both types of trailers. We then compared both trailers and understood the difference between both of them in order to find the clear differences.
In order to make sure that our trailer was a teaser trailer, we followed the conventions in order to make the trailer as proficient as possible with all the right inputs in order for the trailer to be processed accurately which will result in the output being successful. These conventions of a teaser trailer included being 30 – 60 seconds long, they tend to not spoil the story and introduce the character, they tend to have footage that isn’t in the film but is used to tease the audience.
My trailer as a slasher horror challenges conventions of the killer as he doesn’t wear a mask. We decided for our killer not to have a mask as he doesn’t usually go out to make kills but in this case only does it because of her neighbour constantly goes against the rules of her buildings society, and constantly has parties, and does drugs.
By wearing a mask makes the villains scarier, it would also make them far less capable killers, for example, Jason Voorhees, his face and eyes are disfigured to begin with, which already makes him scary to see, but in order to hide his identity he must be covered with a mask. It's amazing he can’t see at all; striking his terrified prey in near darkness with amazing deadly accuracy.
Masking makes the killer look more terrifying; this is to do with psychology and the fear of anonymous death. For many people, the idea of being murdered by an unidentifiable stranger for no reason is more terrifying than being killed by someone you do know, and for some good reason, which a mask does as it hide the killer’s identity.
Another convention that was challenged is our killer isn’t carrying a weapon, where usually in slasher horrors all killers carry some sort of weapon, e.g. Jason Voorhees carry’s a machete or chainsaw, Michael Myers carry’s a knife, as so does Chucky. Their intentions are shown through their weapons that they are here to kill. Our killer is shown this through his imagery with his hench body, tall figure. The sling on his hand outlines that he is a rough character.
The development of conventions that my trailer, film poster, and magazine front cover hold is the typography and all production details are in the right areas, for example, the production details are seen in the trailer, the title appears at the beginning on the trailer, the release date is pointed out, whereas on the film poster the development was seen in all fonts in the right places and the objects needed in order to make it follow the conventions as was the magazine cover.
The development and compliments of conventions are that the killer in this case which is the psychopath is male, and he only goes to attack her as she doesn’t follow basic society rules, this relates to killers reasons to kill, as they kill for a reason but there is a reason for why they do from the past, or present.
The development of conventions was in the voiceover, in our trailer we decided not to add a voiceover we came to this decision after watching several different horror teaser trailers, and seeing in most of them a voiceover isn’t included, this is to create a sense of realism as it has an effect of isolation.
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