Media technologies were used in every stage of the production from researching to filming the trailer. In the research stage we used these technologies to research into current trailers in order to find commonalities between them and how they are constructed and put together detailed research had to be made in order for my trailer to follow these conventions.
In research stage we had to use the apple website to research current and upcoming released trailers, this will help us know what audience expect by researching them. Another form of research was to compare the difference between a trailer and a teaser trailer as we had to create a teaser trailer and in order to do this we had to spot the difference between the two so we include the conventions of a teaser trailer and not a trailer.
Whereas in the planning stage media technologies were used in order to plan the trailer and construct it to then go out and film. The planning was used with the research in order to get all our conventions right from the trailer to the poster. This included all aspects including the typography, imagery, details, in order to make audience aware that it’s a horror movie.
The next stage was the construction stage which was the major section in order to use different media technologies, as we had to construct the trailer and the marketing campaign. Here I and my group used several media technologies from camera to film, digital camera to take pictures, music, image, and video editing software’s, in order to edit and put our whole project together to come up with our final product.
The technologies that we used allowed the completion of our finished product. Other technologies also had to be used in the construction process in order to run the equipment and for it to carry out other tasks, such as a battery to use on the camcorder to film, a charger/power lead to charge the battery and use the camera when battery has ran out, a IEEE-1394 firewire cable to transfer the footage from the camcorder to the editing software, a USB cable to transfer the pictures from the camera to the PC, a DV tape to record our footage on and a memory card to put into the camera to save our images on.
Finally in the evaluation stage we used blogger to type up and upload our research and planning, final products, and our evaluation. Blogging allows somebody to upload their work and publish it into the World Wide Web database so that other people can have access to it in order to view your work, if work isn’t wanted to be shown to a wide span of random people then a privacy setting can be set in order for only certain people to have access to it.
Another feature of blogger is that the page set up to be published can allow photos and videos; etc to upload onto a single platform, so everything is in one page. Other features include the page being customised to meet the publishers and end users needs; this includes changing the page style, changing the layout of the page, the colour of the page/font, etc. In my case I went on to do a extra and I went onto finding a background from an external site to use on my blog to meet the genre of the movie and my needs. In order to do this I had to edit the HTML and re-code the page in order to get my background on there.
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