What have you learned from your audience feedback?

Audience feedback has allowed me have view from other people about what they think of my trailer, this gives an indication on what I need to change and what is good as when giving feedback on a video audience usually outline what is their favourite part and why they like it, with this information from various audience I can look between them and see if anything needs changing, so this information has allowed me to review the quality of my trailer.

Shot factor, shots, and verisimilitude is important in marketing a film. In the trailer we get a slight glimpse of the protagonist, I decided to do this so the full identity of the killer isn’t revealed and his face isn’t seen on the screen more than one time for a fraction of a second, this creates a sense of enigma as the audience question themselves to who is he? This is one of the USP of my movie as the protagonist’s full profile isn’t released and in order to find out whom he is the audience need to go to watch the movie in the cinemas.

Viral Marketing strategies, in this case Facebook; were used to get audience feedback where I have created a page for my film with promotional material such as poster, magazine cover, trailer, which I have uploaded in order to for users to view and comment on. Various users of Facebook and fans of my movie have viewed the page and left their own comments about the movie with all my feedback so far has been really positive, which shows that my trailer has been a success and most of my target market will go to watch the movie if it were to be released in cinema’s.

Other forms of audience feedback that had been carried out were video feedback where I gathered a small amount of people to get their views. This feedback allowed a 1-to-1 interview about the trailer and what makes audience want to go and see the movie when it is released, the areas that are covered in the feedback cover what’s good about the trailer and what not, areas of improvement, and would it be a movie they would like to go and watch in the cinemas when it’s released.

From the audience feedback that I have gathered, it is clear that we have successfully conceived a film that suites our target audience. This is through the comments that were made through our potential target market.

Without audience feedback I would not know what people think of my trailer which will keep me thinking of how many people will actually go to watch the movie if my movie were to be released, so audience feedback allows me to review of what my target market thought of my trailer which gave me an clear indication that my film would be a success.