How effective is the combination of your main product and ancillary texts?

Looking at the different promotional tools that we have created I can immediately tell that it will be appealing to my target market which in this case is both M and F of ages of 15 +, as my promotions are through the most successful platforms which are globalised worldwide, and the most effective for my target market.

Viral marketing is the platform that I have decided to draw my audience attention through mainly; as millions of users have access to the internet with over 90% of them having access to social websites, advertising through social sites such as Facebook will have a huge impact it will raise awareness for the film with a little lack of knowledge, imagery, footage, being shown to the audience which creates a sense of enigma and pushes the audience into wanting to know more. Facebook for example is synergy platform as it can be viewed and accessed from a range of different technologies and forms, e.g. it can be accessed through all different internet browsers as a certain JAVA doesn’t need to be installed in certain internet browsers to have access to it, so it can be accessed on PC, phones, PDA’s mobile devices, etc. Facebook as synergised their corporations as they also have an application for iPod/iPhone and blackberry users can have access to by downloading it for easier use.

An example of this can be seen in the release of The Final Destination where the audience was already set through the previous films so the viral market was already set, so audience don’t need introducing as much to the film.

The combination of my main product and ancillary text is effective because they all link together in sense that they my trailer is in the genre of a slasher horror and I have used a font that foreshadows that, which is a bloody style with blood dripping of the edges of each the letters, we changed this font colour to red and added an embossed effect to give it a 3D effect as I am marketing my film as 3D. We used this font throughout the different types of media that we created from the trailer, poster, to the magazine cover.

Another combination link is the colour of our location matches across all of our different media platforms, this is shown as only mainly two shades of colour is used in the trailer and the marketing campaign. For example the location we used was underground of the school called ‘The Void’ which was dark so we could see much colour so we used only two shades of colour on the pictures of our poster and magazine cover. Also in the trailer we had goring red blood so we made our font bloody and red, so it can connect with that convention.

Overall I thing that the whole process of the trailer and marketing campaign has been successful in promoting my movie as it shows all relevant conventions of these media platforms in which is used to get the audience attracted to the movie.